About

Built for the
Modern Seller

IAB LLC was founded with a single purpose: to be the distribution partner that retail and bulk sellers actually need — one that combines top-brand access, competitive pricing, and a deep understanding of how modern retail and bulk buying works.

Who We Are

A Rapidly Growing
African Distributor

IAB LLC is a rapidly growing distributor with an African customer base and a special focus on retail and bulk sellers. We partner with well-established, high-demand brands at the top of their game — and our strong relationships, coupled with strategic purchasing, allow us to deliver competitive pricing on the best products the market has to offer.

Our categories span Consumer Branded Electronics, Small Appliances, Seasonal, Home and Health, and market-driven items — giving our customers a broad, reliable supply chain across the categories that matter most on today's major marketplaces.

✓Authorized partnerships with 35 top-tier brands
✓Serving retail and bulk sellers in 7 countries
✓Strategic purchasing for maximum pricing advantage
✓Deep expertise in marketplace selling dynamics

What Drives Us

Our Core Values

Integrity

Every brand relationship and customer partnership is built on transparency, honesty, and mutual respect. We do business the right way.

Performance

We measure our success by our customers' success. Competitive pricing, reliable supply, and fast execution are non-negotiable.

African Focus

We built IAB with an African focus from day one — understanding the needs of retailers and bulk buyers across the continent.

Agility

Markets move fast. We stay ahead of trends, adapt our catalog to demand, and move quickly to keep our customers stocked with what sells.

African Footprint

Customers Across
Africa

IAB LLC's customer base spans retailers and bulk buyers across every market we serve. Wherever they operate, we deliver the products and pricing that keep sellers competitive.

Brands

Countries

SKUs